Brands & Ads

Speak Your Customer’s Language

Imagine for a moment that after seeing one of my articles or videos, you decide to invite me to your organization.

We coordinate the visit, discuss what we hope to accomplish, and I make the journey to your workplace. The arrival goes as planned and after we exchange a few pleasantries, we begin our day.

A Lesson in Breaking Brand Stereotypes – Compliments of R.J. Mitte

You are most likely familiar with the television series Breaking Bad. 

Whether you loved the show, hated the premise, or have never heard of it, this post is for you. My intent is not to endorse or criticize Breaking Bad. I’m simply providing 5 observations with the hope of helping you to elevate your personal brand.

It Starts With Your Very Next Customer

I bought a cup of coffee from a small food truck (more of a cart) one day.

As I sat enjoying the brew, I snapped the photo of the tidy vehicle with a friendly proprietor offering a tasty treat.

It got me thinking about other less enjoyable customer service experiences I’ve encountered. You are likely familiar with the concept of supply and demand.

Disney’s Brand Value Increases 14% to $39.5 Billion: 5 Lessons for Your Brand

Odds are you know something about Disney brand. Perhaps you’ve:

  • Watched Disney movies
  • Picked a favorite character
  • Made the trek to one of their theme parks
  • Bought a Disney toy
  • Or, interacted in one of a countless number of ways with Walt’s company.

Heck, you may even be a true Disneyphile (yes, that’s a term) defined as:

4 Decisions to Give Your Marking Efforts the Moves Like Jagger

Whether you like the song or not, you are no doubt familiar with Maroon 5’s “Moves Like Jagger.” It debuted at #8 on the U.S. charts in July 2011. Since then, the upbeat ode to Mick Jagger’s dance moves has sold over 6.3 million copies in the U.S. (6 x platinum), 4.6 million copies in South Korea, and millions more in countries around the world. The song features Adam Levine, Maroon 5’s lead singer and People Magazine: 2013’s Sexiest Man Alive, along with Christina Aguilera on vocals.

What Disney’s $34B Brand Can Teach You & Your Business

Odds are you know something about Disney. Perhaps you’ve:

  • Watched Disney movies
  • Picked a favorite character
  • Made the trek to one of their theme parks
  • Bought a Disney toy
  • Or, interacted in one of a countless number of ways with Walt’s company.

Heck, you may even be a true Disneyphile (yes, that’s a term) defined as:

Can You Handle 6 Stern Branding Lessons?

My old car had been a faithful servant, but nothing lasts forever.

I recently replaced it with something built in the 21st century.

The new vehicle came with SiriusXM radio. I quickly found myself enjoying the wide-range of channels. In short order, I stumbled across Howard Stern, the self-proclaimed King of All Media.

Watch a Brand Turn 2 Minutes into $246 Million

May 6th is the first Saturday in May. That means it’s time for the Kentucky Derby (aka “the Run for Roses” or “the Fastest Two Minutes in Sports”).

The Derby rarely disappoints. That was certainly true two years ago when American Pharaoh began a three-win stretch to become the first Triple Crown Winner in over 30 years.