Brands & Ads

How Nike’s Kaepernick Ad Might Be a Game Changer this Time

This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…

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Working on Your Personal Brand

Whether you realize it or not, you have a personal brand. More importantly, that brand is constantly being defined, redefined, built-up, torn-down, and reconfigured. I invite you to think about four keys to building an effective personal brand. These are: Intentions, Behaviors, Results, and Expectations of Experience. For each area, allow me to pose questions…

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3 Brand Lessons from Walt Disney World

Are you looking to improve your personal brand? Has your organization’s brand(s) become a bit stagnant? In invite you to take a few minutes to join me during a recent trip I made to Walt Disney World in Orlando, Florida. While I was three, I picked up three valuable brand lessons that you should consider…

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A Dangerous Discussion

There’s a dangerous discussion taking place in many organizations. I invite you to consider whether or not you are participating in this costly conversation. It goes something like this… You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark.…

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Delight Your Customers with a Twist on Ordinary

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We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen. Allow me to introduce you to a company that has figured it out. Meet Sprinkles. Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed…

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Speak Your Customer’s Language

Imagine for a moment that after seeing one of my articles or videos, you decide to invite me to your organization. We coordinate the visit, discuss what we hope to accomplish, and I make the journey to your workplace. The arrival goes as planned and after we exchange a few pleasantries, we begin our day.…

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