Brands & Ads
It took retail giant and wholesaler Costco less than thirty years to become the second largest retailer in the USA and seventh in the world—without advertising. How? By growing a worldwide base of intensely loyal customers and employees, many of whom “wouldn’t shop/work anywhere else.”
Just last week, Costco’s earning report beat expectations for both top and bottom line (CNBC). The stock closed at $204.50 per share this week. That represented the high water mark in the company’s history.
You are likely familiar with one, if not several, of Marriott International’s brands. With revenue of $22.69 billion in 2017, Marriott is the largest hotel group in the world.
Marriott is my hotel of choice, but that wasn’t always the case.
You are likely familiar with one, if not several, of Marriott International’s brands. Marriott is the world’s largest hotel group generating $22.69 billion in 2017. Marriott is my hotel of choice, but that wasn’t always the case.
Are you looking to improve your personal brand? Has your organization’s brand(s) become a bit stagnant?
In invite you to take a few minutes to join me during a recent trip I made to Walt Disney World in Orlando, Florida. While I was three, I picked up three valuable brand lessons that you should consider for yourself or your organization.
There’s a dangerous discussion taking place in many organizations.
I invite you to consider whether or not you are participating in this costly conversation.
It goes something like this…
You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark. Everyone agrees that the value you offer is clear – it’s well worth a customer’s investment. People just “don’t get it.”
We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen.
Allow me to introduce you to a company that has figured it out.
Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed to take something ordinary, repurpose it, and turn it into something extraordinary.
We coordinate the visit, discuss what we hope to accomplish, and I make the journey to your workplace. The arrival goes as planned and after we exchange a few pleasantries, we begin our day.
You are most likely familiar with the television series Breaking Bad.
Whether you loved the show, hated the premise, or have never heard of it, this post is for you. My intent is not to endorse or criticize Breaking Bad. I’m simply providing 5 observations with the hope of helping you to elevate your personal brand.
I bought a cup of coffee from a small food truck (more of a cart) one day.
As I sat enjoying the brew, I snapped the photo of the tidy vehicle with a friendly proprietor offering a tasty treat.
It got me thinking about other less enjoyable customer service experiences I’ve encountered. You are likely familiar with the concept of supply and demand.
Odds are you know something about Disney brand. Perhaps you’ve:
- Watched Disney movies
- Picked a favorite character
- Made the trek to one of their theme parks
- Bought a Disney toy
- Or, interacted in one of a countless number of ways with Walt’s company.
Heck, you may even be a true Disneyphile (yes, that’s a term) defined as: