Entrepreneurship

Disney’s Brand Value Increases 14% to $39.5 Billion: 5 Lessons for Your Brand

Odds are you know something about Disney brand. Perhaps you’ve:

  • Watched Disney movies
  • Picked a favorite character
  • Made the trek to one of their theme parks
  • Bought a Disney toy
  • Or, interacted in one of a countless number of ways with Walt’s company.

Heck, you may even be a true Disneyphile (yes, that’s a term) defined as:

4 Keys to Winning When You’re an Underdog

We have all had underdog moments. These are times when we feel lesser than, find ourselves ill prepared, or simply see a long uphill battle in front of us.

Perhaps you are experiencing an underdog moment right now.

Maybe you are:

  • trying to land a job against very tough odds
  • opening a business in the face of a strong headwind

8 Behaviors of Highly Successful Creatives

What might Steve Jobs, Walt Disney, and a wide-range of other creative people have in common? Arguably, they practiced (whether simply part of their DNA or the result of honed discipline) 8 key behaviors.

 

disney and apple

I call these key behaviors, the 8Cs of Creativity. The first 4 behaviors are individual practices and the second 4 represent how teams work together to generate creative results. If you apply these steps, you will no doubt improve your own creative skills.

How to Be Heard in a Noisy World, Compliments of a Music City ‘Landmark’

Many years ago (far more than I care to admit), I was sitting in a marketing class in college. The professor was discussing the challenge companies face when they try to get consumers to buy their products.

I recall him saying, “Customers need to hear about a product 7 times before they make a purchasing decision.”

What the Bourbon Boom Can Teach You & Your Brand

Whether you partake in the beverage or not, any business person has to admire bourbon’s recent track record. Fortune magazine referred to the phenomena as the “Billion Dollar Bourbon Boom” explaining that 2013 sales reached $8 billion. In 2014, sales grew more than 7 percent, capping off a wave of nearly 50% growth over the past six years. Experts are even wondering if the industry is going to run out of bourbon. 2015 reports indicated that, “Kentucky Bourbon production hit a 48-year peak of 1.9 million barrels in 2015, up 315 percent since 1999.”