Last year, my students worked with Jen Auerbach and Adriel Danae on a marketing project for a class I teach at Vanderbilt University. These ladies (pictured above) are the founders of the Clary Collection. As two new mothers, Clary Collection’s co-founders were struggling to find the best way to care for their children and themselves.
Odds are you know something about Disney brand. Perhaps you’ve:
- Watched Disney movies
- Picked a favorite character
- Made the trek to one of their theme parks
- Bought a Disney toy
- Or, interacted in one of a countless number of ways with Walt’s company.
Heck, you may even be a true Disneyphile (yes, that’s a term) defined as:
We have all had underdog moments. These are times when we feel lesser than, find ourselves ill prepared, or simply see a long uphill battle in front of us.
Perhaps you are experiencing an underdog moment right now.
Maybe you are:
- trying to land a job against very tough odds
- opening a business in the face of a strong headwind
What might Steve Jobs, Walt Disney, and a wide-range of other creative people have in common? Arguably, they practiced (whether simply part of their DNA or the result of honed discipline) 8 key behaviors.
I call these key behaviors, the 8Cs of Creativity. The first 4 behaviors are individual practices and the second 4 represent how teams work together to generate creative results. If you apply these steps, you will no doubt improve your own creative skills.
Whether you partake in the beverage or not, any business person has to admire bourbon’s recent track record. Fortune magazine referred to the phenomena as the “Billion Dollar Bourbon Boom” explaining that 2013 sales reached $8 billion. In 2014, sales grew more than 7 percent, capping off a wave of nearly 50% growth over the past six years. Experts are even wondering if the industry is going to run out of bourbon. 2015 reports indicated that, “Kentucky Bourbon production hit a 48-year peak of 1.9 million barrels in 2015, up 315 percent since 1999.”