patrick leddin

A Dangerous Discussion

There’s a dangerous discussion taking place in many organizations.

I invite you to consider whether or not you are participating in this costly conversation.

It goes something like this…

You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark. Everyone agrees that the value you offer is clear – it’s well worth a customer’s investment. People just “don’t get it.”

How’s this conversation costly?

Well, it may cause you to look for ways to shout louder in the marketplace, create catchier tag-lines, or try to go viral on social media.

These may or may not be the right moves. But, before you venture out to raise your voice, invest in copy writing, or make a viral video, might I suggest that you get your customer’s voice in the room?

Perhaps your customers aren’t as uneducated, foolish, or distracted as you think. Maybe they just need something different than what your solution addresses.

Questions to consider:

  • Who is the true advocate for your customer in your organization?
  • If someone does try to speak for the customer is he labeled a cynic or valued for speaking up?
  • How might you better understand what your customer truly needs?

Leave a Reply

Your email address will not be published. Required fields are marked *

Collision of Autobiographies

In the United States alone, some 94% of annual car accidents (over 2 million of them) are the result of human error (U.S., DOT). This staggering statistic is a huge catalyst for the self-driving car movement.

I’m cautiously optimistic that self-driving vehicles will save many lives in the future.

Prep Better for Your Next Meeting

Are you looking for a way to improve the effectiveness of your next meeting?

Check out the Meeting Planning Matrix. This simple worksheet helps you to ensure that all the important items are covered.

Download, copy, and share as often as you want.   Click hereScroll to the bottom of the list. It’s right there waiting for you.