patrick leddin

Delight Your Customers with a Twist on Ordinary

We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen.

Allow me to introduce you to a company that has figured it out.

Meet Sprinkles.

Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed to take something ordinary, repurpose it, and turn it into something extraordinary.

I invite you to invest 2 minutes to see if you can do the same thing in your organization.

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FOCUS

It sounds obvious, but most of us have a way of piling up “must-do” priorities, making it impossible to do a very good job on any of them. One recipe for disengaging people is to overwhelm them with things to do, all of which are “Job 1” and “key priorities” and “top-of-the-list.”

But if you unleash people to focus on one, two, or three wildly important goals—no more—they will sense the significance of what they’re doing and they’ll have a chance to win. There is tremendous power in focus. As you prioritize your goals, think about those things that must be done or nothing else matters, focus on those true priorities, and move lower priorities to the back burner.

Scientist Call It “Exhaustion Syndrome” and It’s Killing Your Team

All too many of us suffer from a personal energy crisis. We no longer work a standard eight-hour day. Our minds are constantly churning trying to make high value decisions, virtually twenty-four hours day. Our mode of life today—constant stress, poor diet, and lack of exercise and sleep—leads to what scientists call “exhaustion syndrome.”