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Delight Your Customers with a Twist on Ordinary

We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen.

Allow me to introduce you to a company that has figured it out.

Meet Sprinkles.

Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed to take something ordinary, repurpose it, and turn it into something extraordinary.

I invite you to invest 2 minutes to see if you can do the same thing in your organization.

I try to be a catalyst for change and improvement. Some of my ideas are spot-on, many are works in progress, and, admittedly, others miss the mark. That’s the nature of brainstorming and trying things. I’m okay with that. My hope is that something I write or share will help you to become a better version of yourself. I know that’s what I’m trying to do as well.

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