brands

Disney’s Brand Value Increases 14% to $39.5 Billion: 5 Lessons for Your Brand

Odds are you know something about Disney brand. Perhaps you’ve:

  • Watched Disney movies
  • Picked a favorite character
  • Made the trek to one of their theme parks
  • Bought a Disney toy
  • Or, interacted in one of a countless number of ways with Walt’s company.

Heck, you may even be a true Disneyphile (yes, that’s a term) defined as: