communication

Understanding Another’s Perspective

Imagine two people are sitting at opposite sides of the same table. Between them sits a beautiful bouquet – in a simple glass vase. The assortment of flowers and greenery is simply amazing.

Each person is asked to write a description of the flowers. Later the descriptions are compared. They appear to be very different – near opposites.

How to Be Heard in a Noisy World, Compliments of a Music City ‘Landmark’

Many years ago (far more than I care to admit), I was sitting in a marketing class in college. The professor was discussing the challenge companies face when they try to get consumers to buy their products.

I recall him saying, “Customers need to hear about a product 7 times before they make a purchasing decision.”