patrick leddin

Working on Your Personal Brand

Whether you realize it or not, you have a personal brand.

More importantly, that brand is constantly being defined, redefined, built-up, torn-down, and reconfigured.

I invite you to think about four keys to building an effective personal brand. These are:

Intentions,

Behaviors,

Results, and

Expectations of Experience.

For each area, allow me to pose questions for you to consider.

You can download a pdf of this image simply by clicking ‘Tools’ on the menu and scrolling down the area labeled Personal Brand & Resume.

You can also read about someone who has broken several stereotypes when it comes to building an effective brand. Just click here.

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How to Own a Room; A Firsthand Lesson from Iceland’s Prime Minister

I recently delivered a presentation on leadership at Iceland’s National Government Day. The event took place at Harpa, Reykjavik’s inconic concert hall and convention center, and served as a celebration of Iceland’s 100 years of sovereignty. 500 Icelandic leaders, from all facets of the country’s government, attended the session.

Great Leaders Know How to Create the Conditions for Engagement

The vast majority of employees are disengaged from their work and you – not the CEO, the HR department, or someone else in the organization – are key to addressing the issue.

Don’t believe me?

Here are two findings from Gallup:

  • Only 13% of employees worldwide are engaged in their work. This means that, “one in eight workers — roughly 180 million employees in the countries studied — are psychologically committed to their jobs and likely to be making positive contributions to their organizations.”